We were asked to engage 2000 self-managed super fund (SMSF) financial advisers who were sceptical of big financial institutions. Given the long-term nature of SMSF investment, a solution was needed that would demonstrate the value and security of working with AMP Capital into the future.
Pushing beyond typical investment cliches, we spoke directly to the expertise of financial advisers. We supported AMP Capital’s position with assets that would provide financial value and industry insight, including videos and insightful reports. Effective email strategy and landing page design presented the content in a fresh and impactful way that boosted engagement and collected new prospects.