Apparent was founded on the belief that while a lot of people talk about data and insights, and how this worked creatively, few were actually doing it.
Our purpose is simple – to help our clients identify, acquire, engage, optimise and retain customers, through any channel. We deliver commercial outcomes for our clients by developing a deep understanding of what consumers do, and how they do it.
We spend time exploring where and how people seek out information, how they approach and engage businesses to transact, what happens post transaction, and how they can ultimately become advocates for our client’s brands.
Once we understand the audience, we look at the information they need to help make their decision, and we deliver it through the channels they use.
This is “content in the context of the audience”.
The right message. The right channel. The right time.
David Ogilvy famously said, “Don’t count the people you reach, reach the people who count.” And we believe that wholeheartedly.
Depending on which of our clients you talk to, we might be introduced as their communications agency, their DM agency, their digital agency, their data agency, their social agency, their search agency, or what we believe to be the truest description…
…their agency that does what needs to be done to get results.