Apparent Case Study: Teachers Credit Union WA Campaign

Teachers Credit Union (TCU) have recently increased their push into Western Australia.
We developed TV, radio, press, outdoor and online in the overall “Hands-Up” campaign look and feel – representing the class room and a visual demonstration of support for teachers. This concept has been extended to other in branch assets by the internal TCU design team.

30 second TV spot that introduces the brand and the $0 fee home loan offer

Bus side advertisements

'Declaration' double page spread that appeared on pages 2 and 3 of The Western Australian newspaper

Single page brand advertisement for local press and teacher specific publications

Home loan offer advertisement for general press and teacher specific publications

30 second radio ad for home loan offer

www.teachershandsup.com.au

Campaign site home page

Campaign site products page

Campaign site team page